Exactly Who Your Website Links To Is Significant
When it comes to getting better search engine rankings and a better page rank, everything about your site will count. I am certain you already know that you have to have your website targeted with specific keywords. Yet another thing most of you are aware of is that you need to have a lot of links pointing back to your site from other sites. However in the next few paragraphs we are going to be speaking about why who you link to will also matter for your search engine rankings as well as pagerank.
Google’s algorithm makes use of many different aspects to decide page positioning, but not one person has learned all of them, but some are known. And one of these items that individuals know is that who you link to either can help or hurt your pagerank with Google as well as your rankings in the search engines. Let me explain how this works. Lets just say that you have a link on your site pointing to a site that Google has banned from their particular results. When Google spiders your site and follows the link you have aiming to the other site, Google will think that you’re in bed with the other site that they already banned. Now you will find that Google, having already banned the one Internet site may take your website and remove it from their results, or even worse they might end up banning your website as well.
This is something that can work in your favor as well. I have in fact tested this theory out frequently on some of my sites. The result for every Internet site I tried this on resulted in better rankings each time for each website I did this with. The particular jump in the particular rankings were generally different, but each site ended up with much better rankings compared to what they had before.
The simplest way to do this would be to simply embed a link from a You Tube video straight into your site. This way not only are you setting up a link to You Tube a website that Google owns, but you are also adding video to your content which Google also loves. And on some websites I would simply generate a hyperlink in the text that would link the term “Google” to the Google homepage. In the event you add these things to your websites, within a week or so you ought to notice a boost in your search rankings.
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But do not forget you won’t want to link to bad sites. If anyone ever wants to swap links with you, the first thing you will want to do is to see if that website is listed in Google. If Google does not have them listed it could be simply because they have banned that website. However this is not always the case, it may merely be a new site that is just not listed yet. When the website is not listed for any reason, you will realize that even if you do trade links with that website it will not be doing you any good as Google will not know that they have a link directed to your website.
